Fragrant aromas of coffee brewing and bacon frying fill the air. Stalls groaning with luscious summer fruit and vegetables promise an abundant Christmas. Busy and preoccupied people dash in and out; some seeking a pre-work caffeine hit, others to confirm their Christmas seafood orders.
Wandering around Adelaide’s Central Market in mid December, it’s hard to imagine what it must be like not to have enough food during the festive season. But hunger at Christmas is faced by many Australians, something OzHarvest aims to address.
Launched today, OzHarvest’s Tree of Goodness stall at the Central Market gives shoppers the opportunity to share some food love when it is most needed. Over the next 7 days you can visit the Tree of Goodness, donate or purchase a Christmas gift and help decorate the tree with yellow. Items available include the newly released OzHarvest cookbook Urban Harvest which includes recipes from 50 top Australian chefs, as well as OzHarvest tea towels and gingerbread vans similar to the one (below) decorated by my young son at the launch.
State Manager of OzHarvest, Hayley Everuss, says the aim of the Tree of Goodness is to make it easy for market-goers to embrace their generous spirit and help to nourish their community this season.
“It’s a bit of fun and it’s also very visual, you can literally see the tree becoming more and more festive in response to community goodwill. Absolutely every dollar counts. Every dollar donated means we can deliver two more meals for men, women and children in our community who are doing it tough.”
The OzHarvest Tree of Goodness market stall is located next to SAMTASS at the Gouger Street end of the Market from 18 December until Christmas Eve.
Since launching in South Australia nearly four years ago, OzHarvest has rescued 800 tonnes of food that was destined for landfill, equating to 2.4 million meals, including in a longstanding partnership with the Adelaide Central Market. Over that time, market stallholders have contributed more than 100,000 meals to OzHarvest which is more than 30 tonnes of good food saved from landfill.
With three rescue vehicles servicing northern, central and southern suburbs, OzHarvest today represents a truly Adelaide-wide rescue service. Yet there is still significant unmet demand, both in terms of food that can be rescued, as well as recipient agencies in need of support, and OzHarvest continues in its efforts to address both.
For more information on OzHarvest please visit www.ozharvest.org
Follow on Twitter @OzHarvestSA @OzHarvest or Facebook or call 1800 108 006